Product strategy consulting · Bengaluru · Operators from Paytm · Intuit · Hotstar · Zynga
Solve the right problems.
Build what matters.
iBRAG is the product firm for leadership teams who are already shipping, and still stuck. Strategy, discovery, build, and the operating system. Not a workshop souvenir.
What the work sounds like
Cases leadership still gets taught. Decisions your next quarter is hiding.
Case discussions summarize publicly known company history and widely taught Harvard Business School case titles. They are not reproductions of HBS case documents, and they are not client work of iBRAG.
Where the work happens
Seven practices. Each one is a decision you are already making.
Open a practice for the Harvard case that still teaches it, and what you walk away with.
Start here
Pick the sentence that sounds like your next leadership meeting.
We will name the practice, show the case that still teaches it, and give you a way to begin.
Then choose how we engage
Executive Advisory
A decision is on the table and you need a point of view, not a team.
Transformation Sprint
One bottleneck is obvious. You want it named and moved in weeks, not quarters.
Embedded Product Team
The work is real and ongoing. You need operators in the room.
End-to-End Partnership
The problem spans strategy, build, and organization. A slide deck will not do.
The iBRAG Approach
Better products start with better decisions.
The rigor of strategy, with people who have actually shipped. Three questions. Then an operating system, not a workshop souvenir.
01
Where should we play?
Identify the highest-value opportunities, customer problems, markets, and product bets, then have the nerve to name the rest as no.
02
What should we build?
Translate opportunities into clear product strategies, solutions, priorities, and roadmaps a team can actually run.
03
How should we execute?
Design the teams, processes, operating models, and systems required to deliver at scale without heroics.
From philosophy to operating system
- 01StrategyWhere to play
- 02ProductWhat to build
- 03OrganizationHow to operate
- 04ExecutionHow to deliver
- 05ScaleHow to grow
The work, not the slides
We do not stop at recommendations.
Insight that cannot survive a sprint is a hobby. We stay until the decision is in the product, the calendar, and the numbers.
0→1
New product creation, from ambiguous idea to launch
1→10
Scale systems for growth, economics, and operating cadence
7
Practices spanning strategy, discovery, build, growth, and analytics
4
Engagement models, from advisory to embedded product teams
01
Understand
02
Diagnose
03
Prioritize
04
Build
05
Measure
06
Scale
Why iBRAG
Built by operators. Not observers.
The strategic rigor of consulting, with people who have actually shipped, across large technology companies and the unglamorous middle of 0→1 and 1→10.
Large technology companies
- Paytm
- Intuit
- Hotstar
- Zynga
High-growth startups
- 0→1 product creation
- 1→10 scaling
- Product transformation
Engagement models
Focused. Flexible. Outcome-driven.
Pick the shape of the work, not a menu of deliverables. If you are not sure, apply. We will tell you if a sprint is enough.
- 01
Executive Advisory
Independent perspective on critical product and organizational decisions.
A decision is on the table and you need a point of view, not a team.
- 02
Transformation Sprint
Rapid diagnosis and solution for a specific business challenge.
One bottleneck is obvious. You want it named and moved in weeks, not quarters.
- 03
Embedded Product Team
Experienced product and engineering leaders working alongside your organization.
The work is real and ongoing. You need operators in the room.
- 04
End-to-End Partnership
From strategy and ideation through execution, launch, and scale.
The problem spans strategy, build, and organization. A slide deck will not do.
Questions leadership actually asks
How to decide whether to bring us in.
- What does a product management consulting firm do?
- It helps leadership choose what to build, how to build it, and how the organization should run, so products ship faster and the business can measure the result. iBRAG covers strategy, discovery, development, growth, optimization, organization, and analytics.
- When should we hire product consultants instead of more product managers?
- Hire operators when the work is known and you need capacity. Hire a firm when the problem is the system: unclear bets, slow decisions, weak discovery, or an operating model that fights the roadmap. Consultants should leave behind a sharper problem and a team that can run it.
- How is iBRAG different from a design or development agency?
- Agencies are paid to produce artifacts. We are paid to improve the quality of product decisions and the system that executes them. Design and engineering are part of the work, not the whole engagement.
- Which service should we start with?
- Start where the decision is stuck. If the bet is unclear, begin with strategy or discovery. If the bet is clear and delivery is not, begin with development, optimization, or organization. If you cannot see what is working, begin with analytics. Use the Start here guide, or just write to us.
- Do you work with early-stage startups and large technology companies?
- Yes. Our practitioners have shipped inside large technology companies (Paytm, Intuit, Hotstar, Zynga) and have built 0→1 products and 1→10 scale systems in startups. The method is the same. The operating constraints are not.
- Where is iBRAG based, and who do you work with?
- iBRAG is Bagrodia Research & Analytics Group, based in Bengaluru, India. We partner with founders, CPOs, and leadership teams across India and with product organizations that need an operator’s point of view.
- What does a typical engagement produce?
- Not a deck that dies in email. Depending on the work: a set of product bets and a roadmap, a validated MVP definition, a launch system, a growth experiment stack, an operating model, or a KPI cadence leadership will actually use.
- How do we begin?
- Send a short note about the decision in front of you. It lands in the partners’ inbox the same day. A partner replies within two business days with a point of view on whether and how we can help.
Our locations
Bengaluru
Bagrodia Research & Analytics Group is based in Bengaluru and partners with founders, chief product officers, and leadership teams across India. The work is local in context and global in craft.
Write to bagrodiab@gmail.com
We do not work with everyone
What could your product organization do better?
Send the messy decision. It lands with a partner at bagrodiab@gmail.com the same day. If it is a fit, this becomes the most useful conversation you have this quarter.